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The lore behind the link: How Hannah Whitten builds her worlds

Written by 🐦 The Chirp Team | Jul 14, 2025 8:28:11 PM

Every link holds a little magic. Some start with a tweet. Others with a scribbled idea that won’t let go.

For Hannah Whitten, it started with a book she wrote just for herself. Before she hit the New York Times bestseller list. Before For the Wolf became a must-read in the dark fantasy world.

Before her Chirp link started serving up book preorders, newsletter signups, and aesthetic excellence.

She was just rereading her first draft and thinking: Wait. This could be something.

“I’d written the book just for me, with no real publishing aspirations—I didn’t even know how one became traditionally published. But as I was reading that draft, I kept thinking this could be a real book.”

So she started looking into it. How publishing worked, what it might take. Even if that book didn’t go anywhere, she’d already decided: this was worth pursuing.

The spark becomes a signal

“Once I started figuring out the steps to pursue publishing, I knew I would keep chasing it—even if that book wasn’t the one that broke out.”

Spoiler: it was.

For the Wolf found a publisher, found its people, and found its way to the NYT bestseller list.

But the moment that truly changed everything?

“Selling my first book was huge—though anyone who’s been in publishing will tell you that things change on a dime. Just because I sold one book didn’t mean I was ‘in’ for the long haul.”

“I put a lot of work into promoting it and improving my craft, because I wanted to stick around.”

That long-haul mindset paid off.

“When Wolf debuted on the NYT bestseller list, it was the first time I felt confident that I could really make this my career.”

 

The link appears

By the time Hannah’s fanbase was deep in their feels and her universe had grown beyond one book, she was interested in a way to pull it all together.

Enter: Chirp.

“I got interested in Chirp when one of my good friends was hired by the company, actually!”

“I was very intrigued by the idea of a link aggregate that I could design and match to my feed. The fact that it paid you was icing on the cake. And it’s incredibly easy to set up, since I am technologically challenged.”

Her Chirp became the digital equivalent of her vibe. Curated. Cozy. Slightly cursed. Entirely on brand.

“I hope people think it looks cool because I spent a lot of time tweaking it, lol. And I hope they find something there they vibe with.”

Customizable, aesthetic, passive income–friendly. A link that works as hard as the creator behind it.

What’s behind the link right now?

If you click Hannah’s Chirp today, the path is clear:

🖤 Order The Nightshade God, dropping TODAY (July 15). The epic finale to her Nightshade Crown trilogy.

And readers who've got a sneak peek are already preparing their tissues.

Also inside the link:

  • Tour stops for The Nightshade God
  • Signed copies via Parnassus
  • Special-edition Wilderwood gold foils
  • A news-and-photo blog on Substack
  • Even a snail mail club through her Patreon

Her link reflects it all, the books, the worldbuilding, the community, and a few quiet signals of what she stands for, too. 

Basically, if you want to go deeper into the woods, this is where you start.

“It’s incredibly easy to update,” Hannah says, “so when I’m launching something new, I can shift focus fast. It’s nice to have that kind of control over how people experience my stuff.”

Hannah’s advice for creators just starting out

If you’re in the early days of writing, creating, or even thinking about sharing your work online, Hannah’s advice goes a long way:

“You have to be your own target audience first. The things you make are primarily for yourself, and then you bring along the audience.”

It’s something she wishes someone had told her in the beginning and it’s shaped her approach ever since.

Her books, her brand, her bio. They all come from the same place: make what you love, and build from there.

Final lore drop

So what does Hannah hope someone feels when they click her Chirp link?

“I hope they find something there they vibe with.”

That’s the beauty of a good link: it’s not just functional. It’s a reflection. A feeling. A breadcrumb trail that leads to the world you’re building.

Hers is filled with prophecy, power, and readers who sob in the best way possible.

The lore’s already there. You just have to click.