press release
The creator economy is shifting fast and Chirp President, COO, and CMO Cornell McGee is one of the key players shaping what comes next. His team at Chirp is rewriting the rules of how creators monetize in a post-link-in-bio world.
In his recent Valiant CEO Magazine feature, Cornell pulls back the curtain on how Chirp is engineering a smarter, more integrated model of creator monetization—one where content and commerce meet naturally, powered by AI and built for scale.
If you’re a creator, investor, or operator watching the future unfold, this is one to read.
Where the monetization model is headed and how Chirp’s already there.
In the Valiant CEO feature, you’ll get a front-row look at what’s next for creator monetization and how Chirp is building it now.
Cornell lays out the vision behind Creator Powered Commerce, Chirp’s approach to merging content with commerce in a way that feels organic to creators and seamless for audiences. He explains how Chirp’s modular monetization stack, from branded content drops to spotlight videos and ad tiles, is built to match creators with brands based on audience behavior, not vanity metrics.
“Chirp is pioneering a new category: Creator Powered Commerce. Our platform blends content and commerce in a way that is organic to the creator and natural to the audience. One breakthrough is our modular monetization stack, which includes branded content drops, spotlight videos, and seamless ad tiles all AI-matched to creators by audience behavior so that there is brand alignment. We don’t interrupt content; we become the content. That shift from commercial break to cultural moment is the future of marketing, and influencers are leading the way.” — Cornell McGee, Chirp President, COO, and CMO
The key takeaways
- The rest of the interview is packed with insight for anyone navigating the creator space today:
Chirp isn’t just building tools. It’s building a new category. Traditional link-in-bio tools are passive. Chirp makes monetization dynamic and embedded, so it’s part of the experience, not a detour from it. - Innovation must drive real outcomes. Every new feature is vetted against three goals: help creators earn more, simplify the experience, and deliver measurable results for brands. That focus keeps the team grounded in what matters most.
- AI is a precision engine and culture is the fuel. Personalized ad matching ensures creators stay aligned with brand values, while Chirp’s “creator studio” approach to team collaboration keeps the product evolving with the people who use it.
Also featured: Reece Stojanovic on AI’s creative potential
Chirp leadership continues to show up across the conversation. Recently, SVP Reece Stojanovic was featured in Solutions Review’s roundup of expert perspectives for AI Appreciation Day 2025.
In it, Reece shares how AI isn’t just about speed, it’s about expanding creative possibility:
“What I love about AI isn’t just the productivity gains it has provided; it’s the shift in thinking that it has created. It’s opened up a world where possibilities feel endless. Things that seemed impossible just a few years ago are now doable. It has fueled creativity and removed limitations.” — Reece Stojanovic, Chirp SVP
Why this matters
If you’re a creator, this is your signal: monetization is evolving. It's getting easier, smarter, and more aligned with how you actually create. If you’re a brand, platform operator, or investor, this is the blueprint for where the market is going and who's building it right now.
The shift is happening.
We’re not waiting for it.
We’re building it.
