The future of feedback: Chirp CMO on turning insight into creative fuel

“At Chirp, integrating customer feedback into our advertising strategy is never a one-dimensional process,” Cornell McGee, Chief Marketing Officer at Chirp explains. “When something isn't resonating, it's rarely just the advertisement. It's often the message, the timing, the placement, or even the product experience itself.”

For most brands, customer feedback lives in spreadsheets or survey dashboards. Valuable but disconnected. Chirp takes a different approach. By treating advertising, CRM, and product as a unified ecosystem, the company transforms real user input into real-time action.

In a recent CMO Times feature, 18 Ways to Integrate Customer Feedback into Your Advertising Strategy, McGee shared how Chirp transforms customer insight into brand action.

“We treat advertising, CRM, and product as an interconnected system,” McGee says. “So feedback doesn't just inform how we market, but what we say, where we say it, and what users experience after they click.”

Marketing performance and creator experience

This holistic model reflects Chirp’s broader mission: to help creators turn every link into a living, learning business. By closing the loop between marketing performance and creator experience, Chirp not only earns higher engagement, it earns trust.

The human side of innovation

McGee’s perspective on feedback goes beyond data points. It’s about respect for creators’ time, audiences’ attention, and the stories behind every click. In an era where AI and automation dominate, Chirp’s strategy is rooted in something refreshingly human: empathy.

“The key isn't just listening,” McGee notes, “but validating what you're hearing and then taking clear, swift action across teams.”

That validation loop is what sets Chirp apart. Whether it’s refining ad messaging, simplifying onboarding, or adjusting payout models, Chirp uses feedback to create a product that feels more intuitive, and more personal, with every iteration.

Redefining the link-in-bio economy

For creators, Chirp represents a new kind of opportunity: one where the tools evolve with them. Chirp functions as a monetization engine, automating earnings and simplifying digital commerce without friction or complexity.  

Instead of acting as another static link-in-bio tool.

By pairing technology with listening, Chirp ensures that its innovation always stays grounded in what creators actually need, not what marketers assume they do.

For journalists, investors, and future collaborators, McGee’s feature is a window into Chirp’s operating philosophy. One powered by feedback, empathy, and action.

Read the full CMO Times feature: 18 Ways to Integrate Customer Feedback into Your Advertising Strategy